Your Google Ads Expert in NRW for

It is impossible to give a flat-rate answer to this question, as the effort required varies greatly. Therefore, it is essential that you share your ideas with me in a personal conversation, that I take a look at your website, and, if applicable, get a picture of your existing Google Ads account – if necessary via screensharing, which does not require you to install any software.

It depends. In B2C, click costs of 50 cents to 2 euros are absolutely normal (with deviations up and down), in B2B significantly higher.
Many factors influence the cost per click. The industry, the number of competitors, the profit margin, the awareness of your own brand, seasonal sales pressure, and more. For example, Amazon certainly pays much less per click for the same keyword than its competitors because the click-through rate on Amazon ads is higher. For highly competitive keywords like "private health insurance", you have to expect click costs of over 10 euros. B2B clients serving a very narrow market where a few orders bring in a lot of revenue sometimes have even significantly higher click costs.
However, with the right Google Ads setup, you can significantly reduce your click costs in the long term.

Yes, and I have done so since the company was founded in 2005. I retain my clients through performance, not contracts. You pay up to the time of cancellation and not a day longer.

None, and that is a point I appreciate very much about my job, as it allows me to deal with very different topics. Sometimes I wish there was more turnover among my clients:-)

Yes, on performance marketing. For over 20 years, I have been trained to generate the highest possible revenue for my clients for the lowest possible advertising spend.
If your primary goal is brand marketing, i.e., increasing your brand awareness in the long term without paying attention to short-term returns, I am certainly not the ideal fit for this job.

Even if I should be busy at the moment, I will refer you to a reputable Google Ads agency in my network. Unfortunately, there are many black sheep – and I don't begrudge them a single cent!
Either way, if you contact me, I will do my best to help you.

Although I live off the success of my own search engine optimization projects with several million visitors a year, I do not offer this as a standalone service. I concentrate on Google Ads. Google Ads has the major advantage that success can be measured very quickly, which brings decisive benefits for data-driven marketing. However, when it comes to revising websites and landing pages for Google Ads, I am happy to bring in my SEO expertise so that you benefit twice.

The Google Partner Status says NOTHING about the quality of an agency! It factually only means that you ticked the boxes in online tests where Google wanted you to. Unfortunately, the approach recommended by Google often does NOT work for SMEs and B2B.
The benefit of the Google Partner Status lies more with the Google Ads agency, as they can receive rewards from Google such as air hockey tables, mini fridges, bicycles, vouchers for the Google Store, etc., if they do what Google wants. Since 2024, I have dispensed with the Google Partner Status.

Never. Would you trust a craftsman who promises to work an infinite number of hours for you at a fixed price and also buys an infinite amount of material (clicks on Google) for it?